Tiberone – Zobiya Shukeel
Zobiya Shukeel
Content Strategist
Working with Armour Coaching has accelerated my growth, confidence, and the opportunities I feel able to say yes to in immeasurable ways.

Coaching has been instrumental in my professional development. Working with Bob Armour specifically has accelerated my growth, confidence, and the opportunities I feel able to say yes to in immeasurable ways. I was fortunate enough to meet Bob at the very beginning of my career, and I am incredibly grateful for the lessons he has imparted, all of which have strengthened my confidence and boosted my professional growth.
I have learned valuable lessons from Bob, ranging from practical insights into the corporate world to the smaller details that are often overlooked, yet make a significant difference. These are the kinds of things that can only truly be learned from someone with years of experience.
By helping me reframe the way I think and approach challenges, Bob has helped me learn not only more about myself, but also how to navigate problems with greater clarity and confidence. Being new to the industry has often felt daunting, but I have never felt the full weight of imposter syndrome because I have consistently been encouraged to push myself and reach levels of potential I would not have otherwise recognised in myself.
Bob has always created a safe space, meaning our sessions are filled with honest conversations, sincere reflection, and a completely judgement-free environment.

